Many companies out there work solely for their own profits and make as much as they can to keep for themselves. Although these companies aren’t what you would necessarily call "bad" companies, there are some companies that give some of their profits to worthy causes. These companies could be considered "good". Proctor and Gamble is one such company. From the sales of several of their products the use some of the profits to help people in need.
One product that gives something back is Pampers. "Each year, approximately 140,0002 infants and 30,000 women in developing countries die from tetanus, which can be contracted during childbirth. That’s one death every three minutes." (http://news.pampers.com/fact-sheet/about-one-pack-one-vaccine) in response Proctor and Gamble will give on vaccine shot to UNCEF for each package of specially marked diapers are sold.
Anther product that gives back to the community is Tide. The Tide Loads of Hope trucks Proctor and Gamble assist people in areas of natural disasters. In coordination with the Red Cross they assist people in the hardest hit areas. "The Tide Loads of Hope truck spent the last week in Eatontown, New Jersey and washed over 1,800 loads of laundry. We also donated 10,000 bottles of Tide to be distributed to those in need throughout New Jersey and New York through our partner the American Red Cross."(http://www.tide.com/en-US/loads-of-hope/index.jspx?tm_source=google&utm_medium=cpc&utm_term=tide%20loads%20of%20hope&utm_campaign=Tide_Search_Desktop_Brand+Advocacy&utm_content=sJ78FAxtu_16715145556_e_tide%20loads%20of%20hope)
These are just two examples of why Procter & Gamble were chose by The Cause Marketing Forum’s 2012 Golden Halo Award Winner. "Procter & Gamble focuses its corporate social investments on supporting disadvantaged youth and providing relief when disaster strikes."(http://www.forbes.com/sites/davidhessekiel/2012/01/31/cause-marketing-leaders-of-the-pack/ ) A well earned award for a "good" company.
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