Week 10 EOC: Business Mission Statment

"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace." (Kotler, Gary Armstrong and Philip p41). That is why our mission statement is short and to the point. Our mission should be to provide a product that is the foundation for our product. Our mission statement conveys our unyielding commitment to a top notch product. Elaborate mission statements with excessive wording can distract for what a company really should be doing. A mission statement focused around profits will lead a company down a road to inferior products and eventually a diminishing market share. "Instead, the mission should focus on customers and the customer experience the company seeks to create." (Kotler, Gary Armstrong and Philip p41) Our mission statement should lead to increased profits due to the  value our product delivers to the customer and  by remaining true to our mission our market share will continue to expand. Our mission statement focuses on what we deliver to our costumers; a pure, high quality vodka.  

Our mission is to let nothing stand in the way of providing our customers with vodka made using pure and natural water from artisan wells in Oregon because starting with pure water ends in a pure and smooth vodka. Combined that with vacuum distilled alcohol made from Silver King Corn grown in  Wisconsin and you have a Vodka that mother nature herself would enjoy. Settling for “Good enough” is not an option for you and it is never an option for us, drink Continental Divide and don’t settle for good enough.


Kotler, Gary Armstrong and Philip (). Marketing: An Introduction for Education Management Corporation