Marketing Strategy: Target Market Stategy

“The major marketing mix tools are classified into four broad groups, called the four Ps of marketing: product, price, place, and promotion.”  (Kolter p.13) Our marketing strategy will be a mixture of advertising our product to let people know about our new product, using sales promotions and multiple types of media to promote our product, offering deals to bars, nightclubs, and liquor stores to get optimal placement.  In order to best serve our custumer we are creating an image and lifestyle. “There is no single way to segment a market.  A marketer has to try different segmentation variables, alone and in combination, to find the best way to view the market structure.” (Kolter p. 178) one way we will market our vodka  is with the image that nature is our partner in making our vodka. By emphasizing the natural aspect we can tap into nature lovers and the rugged western lifestyle. Another way is the concept that nothing should stand in the way of what you want.  We will continue to review and analyze the market for expanding market areas. Purity is also key marketing point.

Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition.