Objectives

The “mission is then turned into detailed supporting objectives that guide the whole company. “ (Kotler p.39) This needs to be accomplished to raise awareness of our product. For our product to succeed we need to ensure people know of our product and see the value is buying our product. Marketing our product using numerous promotion formats will help raise awareness. While maintain a consistent product will ensure people who enjoy our vodka will be happy every time they drink it. We will be doing this by having strict quality control measures. Taking a multiple samples from every batch and having it sent to a second party laboratory to have our product analyzed down to the smallest detail. By using only our core ingredients and not using lesser substitutes we will be able to maintain true to our corporate mission and gain a share of the over $1.5 billion per year sales of vodka in the United States.  

 

 

Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. , 10th Edition.