To create my creative content I used Photoshop to edit a picture of the Grand Canyon to provide a dramatic background. The Grand Canyon fits into the idea that nothing should stand in your way of quality. It also ties into the brand name of Continental Divide as an iconic landmark that is a barrier to the other side. Next is the all important bottle. The bottle style can become the image of the product and the shape, design and appearance can stir emotions in customers. The bottle i chose is a decanter style bottle that fades from clear at the bottom to cobalt at the top. The reason I chose this bottle is the color shift reveals the pure product at the bottom and symbolizes the sky at the top fitting with the natural concept of the product. Also the decanter style bottle adds a level of richness and style to the vodka. Using Photoshop I added a label to the bottle and then overlaid the bottle on the Grand Canyon picture. Finally I added text to the overall image to convey the mission statement of the Continental Divide brand.
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