SWOT

We conducted “a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)” (Kolter p.55) In order to conduct a SWOT analysis we needed to be brutally honest and look at all facets of our business and the market. The “marketing function begins with a complete analysis of the company’s situation.”” (Kolter p. 55) Continental Divide has obtained the suppliers of the raw materials to make the product and the facilities to produce the final product.  Our team of digital techs will be launching a social media blitz due to the strong impact social media has on brand recognition and popularity.  One weakness is that there is significant competition in the market place.  There are hundreds of brands of vodka on the market. Differentiating us from the competition will be one of our biggest challenges. To do this we are introducing our product in the northwest with emphasis on the rugged natural concept of our product.  An opportunity for us is that alcohol has never gone out of style even when the economy has gone bad.  Alcohol is an affordable luxury for many people.  A threat for us is the weather. If we have a bad growing year it would have negative impacts on our ability to provide our product.

Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition.